What is Sofi invest?

SoFi Invest is a financial product to help SoFi members get started investing and maximize their long-term asset growth. We offer two types of Invest accounts. An Active Investing account, where you can pick and choose what stocks or ETFs you would like to purchase. An Automated Investing account.

What is active investing?

Active Investing with SoFi lets you quickly get started investing in stocks and ETFs. Pay zero commission. Buy and sell stocks with no commissions*. Plus, there are no account minimums. Learn by doing. Anyone can be a smarter investor with news updates and more—all in the SoFi app. Join a community.

What are the downsides of Sofi active investing?

As noted above, one of the big downsides of SoFi Active Investing is the unavailability of any mutual funds. SoFi Active Investing may be leading the way with fractional shares, cryptocurrency, options and now IPO offerings, but the brokerage is behind the curve on other investment options.

Is Sofi active investing a competitor to Robinhood?

SoFi Active Investing came out of the gate as a competitor to Robinhood, offering free stock and ETF trades. However, toward the end of 2019, free trades became the industry standard at online brokers, causing the offerings from SoFi and Robinhood to lose their edge.